By Ashley Peters
We’ve crossed into a new decade and every industry is doing predictions about what’s in store for 2020. Astrologically and numerology says it’s a year of big changes and growth. Environmentally small sustainable actions are spreading like a viral TikTok video. Politically, who knows; though someone should probably bust out the popcorn because I’m sure it’ll occupy a lot of screen time. But what about predictions and trends for bridal? More specifically bridal beauty?
When it comes to bridal in general there’s a lot of new things, very untraditional things pushing to the forefront. Things unique to the couple, (think signature cocktails ) and more about the experience, (like late night food trucks towards the end of the reception). Instead of feeling like they “must” do something there’s more of what the couple really wants. Think fun and nostalgic. The 90’s babies are getting married and stars on your bedroom ceiling have become celestial theme where as forth of July smoke bombs are all grown up as photogenic smoke bombs galore. Also with a more conscious generation getting married sustainability is at the forefront. While 2019 has been exploring those boundaries it’s seen a substantial growth compared to previous years and is expected to blow up even more in 2020. It will surely be the year of “us” .
Hair trends are no different. Though it is significantly more challenging to define what’s trending and what’s predicted when it seems like everyone is very much so doing whatever the heck they want. With that at its core though we can make some speculations. It was often said in the past that you “should” have an updo. In 2019 we saw majority of styles were split between half-up and fully up styles. Those that were up were more whimsical, and looser giving the illusion of down pieces and not “harsh” up styles. Curls become softer in both the directions of beach-y and glamorous. Flower crowns have become flower pieces so instead of all around your head with a single accessory it’s more like that crown exploded creating a “connect the dots” crown. A bit more free form, right? And you better believe it the sparkles are coming back strong. In general there’s a push for a blend of contradicting styles. Think boho and glamour. Everything is chill but curated and the accessories are making a statement. It’s even being seen in flowers with the addition of metallic and holographic hints to the flowers. Styles are become bolder as is experimentation including using dried flowers as an alternative that provides a unique textural element. Braids or “braid-esque” elements are becoming more and more incorporated into styles. Brides want more dimension and detail by having clean texture. Along with all of this in 2020 we can expect more brides to embrace their natural beauty and hair. What I mean is that natural curls are being celebrated ( finally )! Brides are also investing more in their hair and makeup choosing someone who really celebrates their vision, knows how to work with their hair and aligns in other values as well. As with the wedding scene in general I expect to see a lot of uniquenesses and celebration of diverse beauty.
Personally I think 2020 sounds amazing. I know traditions have withheld the test of time and this sounds a bit like a wrecking ball is being let loose on them . I think there will be traditions that stand but I think the obligation of incorporating all of them will wither away in leu of individuality. Traditions aren’t being “destroyed by the youth” but instead they are being adapted to be true to them. And is the celebration of what you really want such a bad thing? I think not but regardless of where stand on these new trends and predictions let’s all remember to have a little fun and keep joy and love at the center.
Cover Photo by Chelsea Blanch Photography
Ashley Peters is an American based hairstylist, author and business owner. While many of her brides are stateside she is available for destination weddings worldwide. She is passionate about animal advocacy, connecting through travel, art and always learning something new. When her hands aren’t in hair you’ll find her on a hiking trail, with a good book or off on a crazy adventure with her husband, pups and soy vanilla latte in hand. Read Ashley’s articles