By Kim Higgins



Wedding season has kicked off and if one thing is consistent, it’s that brides are requesting more blush! Whether you call it blusher, rouge, or just simply blush- it’s currently the most popular makeup product. The right shade can enhance that summer glow, be used as contour to lift and sculpt the cheekbones, and spread a little happy cheer. “Often I remove any redness a bride has in their skin with foundation and color correcting, however I always like to add back in the right blush hue to make the skin more dimensional in photos.”



For those with fair skin tones, a less is more approach is key. Choose a vibrant pink blush in liquid form to easily blend with a dampened beauty sponge.  Much like Glossier’s cruelty-free Cloud Paint, Ilia offers a vegan multi-use pigment that continues to stay dewy. This product also doubles as a lip pigment! Another favorite is MILK MAKEUP lip + cheek cream blush. The new way to apply blush is higher up to create a natural lift. Swipe just above the cheekbones and pat gently with a dampened beauty sponge or clean fingertips.


Corals and oranges look stunning either in mineral or liquid form. A little shimmery blush doubles as highlighter enhancing the cheekbones. Rare Beauty Soft Pinch Liquid Blush in “Joy” offers medium coverage with a radiant finish. Using the original applicator use a very small amount on the cheeks, following with a fluffy blush brush to buff out any areas for additional blending.



An earthy spicy blush gives a sultry appearance. A burnt orange or bronzed rose like bareMinerals Gen Nude “Kiss of Rose” creates a radiating look. Tap off excess product before applying onto the apples of cheeks, blending toward the hairline. For a naturally sun kissed look, apply in a “W” shape starting near the cheekbones, going over the bridge of the nose and continuing to the other side of the face.


The Take Away: For a more updated way to wear blush apply a little higher than you might have in the past. Swipe over the bridge of your nose to create a sun-kissed fresh faced look. These guidelines aim to help those struggling to find a shade of blush, however those that want to get creative can definitely break the mold! Blush can be matte, dewy, or double as highlighter and contour. Some of the best products on the market are multi-purpose. Add blush in small amounts until you achieve the level that feels most like you!







Kimberleigh is the owner of Eye For Beauty LLC, specializing in travel makeup + hair services for brides who love non-traditional elements, adventurous vibes, and authenticity- those that don’t want to cover freckles, and want to embrace who they are- wherever their love takes them!  Located in Connecticut, Kim travels all over the country striving to be affordably adventurous!  Kim went on two road trips a year growing up and enjoys the journey getting to the destination just as much as being there. When she’s not working, she loves cooking with her family, writing, sipping tea and being in nature. Read Kim’s articles

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