By Daniela Degrassi

 

Today I am truly honored to host an interview with Rebecca Casciano, Clean Beauty Makeup Artist, Wellness Coach and Founder of The Sacred Beauty Collective. Rebecca and I met last year as she attended our first Vegan Bridal Fair in Los Angeles.

Since 2000, Rebecca has worked as a makeup artist in bridal, fashion and entertainment. Her diverse clientele includes celebrities such as Mary J. Blige and Martha Stewart, in addition to wellness gurus like Gabrielle Bernstein and Latham Thomas. Her makeup artistry has appeared in magazines such as ELLE, Essence and Thoughtfully.

Throughout Rebecca’s makeup career, she has been on a personal wellness journey that has deeply influenced her approach to beauty. After struggling with cystic acne for several years, she transformed her skin and lifestyle through a plant-based diet and holistic healing modalities. Her experience set her on a mission to empower women to discover their inner and outer beauty. She became a certified wellness coach to help women embrace their beauty from the inside out. In 2015 she founded The Sacred Beauty Movement, dedicated to helping women connect to their authentic beauty through self-love, spirituality and sisterhood.

Rebecca, how are you and your business coping during this tragic Covid-19 pandemic?
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I’m doing as well as I can be, considering all that’s going on. I feel very fortunate and grateful that me and my loved ones have been safe, healthy and have what we need during this time. It’s a devastating situation for so many and I’m definitely affected by their stories, as well as the collective grief we’re all living with. I’ve been doing my best to stay connected with friends and family, stay positive and busy with different projects at home. All of my makeup artistry work has been put on hold, but thankfully I’ve been offering virtual makeup lessons and Sacred Beauty Coaching for years and I’m leaning more into that work now.
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Many wedding professionals are tweaking their services to keep their businesses alive during the emergency, what’s the current scene in Los Angeles? 
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I’ve definitely seen some creative services being offered, from photoshoots and weddings with social distance to virtual weddings, consultations and lessons. Many local entrepreneurs I know are creating much more content in the way of Instagram lives and Zoom workshops. It’s amazing to see how this situation has inspired new levels of creativity.
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You’re the founder of The Sacred Beauty Movement. What inspired you and what does it stand for? 
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I started The Sacred Beauty Movement in 2015 as a way to share the inner and outer beauty tools, practices and rituals that benefited me so much on my own beauty and wellness journey. As a makeup artist and wellness coach, I knew that beauty was a gateway for a much deeper conversation. I also wanted to create a space for sisterhood, where women could feel safe to be vulnerable, share our stories and uplift one another. There’s something magical that happens when women come together in this way and there’s a healing that takes place when we realize we’re not alone, but surrounded by kindred spirits. From the very first session, I knew this was the work I was meant to be doing and I haven’t stopped looking for ways to do it ever since.
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This month, I opened The Sacred Beauty Collective, a virtual membership community where women discover their inner and outer beauty through self-love, spirituality and sisterhood. The platform features an online site and mobile app, which allows us to engage without the distractions of social media. I’ll also be hosting live, weekly Zoom sessions where members can interact with me, our guest experts and one another, around various beauty and wellness topics. I’m very excited about being able to gather with women from all over the world to connect, learn and grow together!
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Since the quarantine, you have actually been doing ‘free virtual beauty sessions’, can you tell us more? Are they targeted to brides to be or anyone can reach out to you? 
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Yes, I wanted to create a way to be of service to women during this stressful time, so I’ve been offering free, 30 minute virtual sessions. You can choose from a Sacred Beauty Coaching Session or an Embrace Your Face Makeup Lesson. It’s been really fun for me and a great way to get to know more women in my community. They are not bridal focused, but can certainly be adapted for brides or anyone’s specific needs. Please do reach out to me if you have questions or book a session here!
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How do you imagine your workflow after the quarantine? Are you planning to do things a bit differently for you and your client’s safety? 
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To be honest, I’m not there quite yet. I don’t think I will feel comfortable working so intimately with clients until we see some major changes in how the virus is spreading. As of now, I’m focusing on virtual offerings and how I can continue to create and serve in new ways.
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An incurable enthusiast and independent spirit since she could remember (her childhood heroines were Pippi Longstockings and Katharine Hepburn) Daniela Degrassi found her creative outlet as a lifestyle photographer, working mainly in Northern California. Currently splitting her time between SF Bay Area and her native Italy to continue to be her autistic sister’s primary caregiver. Vegan since 2014, she found a perfect way to carry her message of compassion while celebrating her love for the wedding industry launching The Kind Bride in February 2018.