By Daniela Degrassi



We have been eagerly awaiting for Rolling in Roses new bridal Collection! And oh my… was it worth the wait! Our kind brides may be already familiar with this UK sustainably driven and vegan friendly bridal wear brand distinguished by their standard of workmanship and luxurious eco-friendly fabrics.  Designer Hayley Claire Neil runs a small-scale production team of seamstresses in York, England. All gowns are individually made to order guaranteeing that artisan quality with all its divine hand-finished details.

Their new collection, Chemistry is literally inspired by love, more specifically by the science behind falling in love.



A word from the designer… 

‘When I was beginning this collection, I was thinking about the science behind falling in love; the physical, psychological, and chemical effects which completely engulf your body when you become infatuated with someone. The euphoric adrenaline-fueled highs, the dopamine lust, the thudding heartbeats. My meandering thoughts and research drew me to the shapes and patterns made by the chemical formulas and molecular structures of the ‘love’ hormones: serotonin, estrogen, oxytocin, testosterone. The hexagonal shapes found there have made their way into my designs as hexagonally inspired seam lines and angles, and hexagon shapes within hand-smocked sleeve details. The overlapping or interlinked circles seen in elemental molecular structures such as oxygen or water (without which we can’t live or love, right?!) are another motif found within the laces and embroideries I’ve chosen for the collection, and I’ve used many circles in my pattern drafting, creating half-circle skirts and circular frilled sleeves.’

Exhilaration dress and Passion blouse


The Addiction and Dopamine dresses


I love the idea of marrying modern science and technology with romance, tradition, and ancient techniques like smocking, beading, and embroidery. These artisanal skills are thousands of years old and found in every culture on earth, which serves as a reminder that people from all corners of the globe and every moment in time are one and the same; we all get that heady adrenaline hit when we fall head over heels in love. I adore that.

I’m interweaving these traditional techniques with the most forward-thinking innovative fabrics I could find; modern, sustainable, and earth friendly. Sustainability is pretty much an obsession for us here, and consciousness of our environmental impact is at the very heart of everything we do at Rolling In Roses; I spend an insane amount of time sourcing suitable materials. So, I’m genuinely bursting with pride to say that almost every glorious fabric in the new collection is certified as organic, sustainable, recycled, and ethical. I hope you love them as much as we do.

Designs in the collection are named after the psychological, physical, and chemical effects of falling in love. The passion, the euphoria, the rush of blood, the exhilaration. I hope wearing our pieces make you feel all this and more on your wedding day!’

The Visceral Dress


The Adrenaline dress, Chemistry veil and Affinity blouse


Design details within the collection will include poet, lantern, and flutter sleeves, frilled cuffs and wrap-over blouses, bias-cut fluid slips and lavishly full skirts, a variety of different necklines, complete gowns and separate skirts and blouses, and Rolling in Roses signature attention to every tiny detail; handmade pearl buttons, gold-tone eyelets, and tiny, delicate, hand-smocked gathers.

Fabrics-wise we’re talking ethically made sumptuous vegan silks, organic bamboo charmeuse satin, buttery soft crêpe made entirely from recycled bottles, organic cotton embroideries, and recycled natural-fibre viscose which looks and feels just like silk.

The Obsession and Euphoria dresses


The Possession dress, Serotonin blouse, Oxytocin skirt


Beauty and comfort are the aim of the game; each unstructured piece is cut to effortlessly flatter the natural figure rather than to fight against it. No restrictive boning or scratchy, stiff fabrics, just comfort, elegance, and freedom. Rolling in Roses keep practicality in mind alongside aesthetics, and every dress has a wrist loop for carrying its train gracefully, along with ribbon tabs to tie it out of the way for dancing. Proud to have no size restrictions on their dresses, Rolling in Roses designs are available in any size required. Inclusivity and body positivity are close to their hearts, and all their collections include various cuts and styles which cater to all figures.


The Heartbeats dress


The Delirium Skirt, Affinity blouse, Exhilaration dress, Devotion trousers


Dive in and discover more details on your favorite looks from the Chemistry collection on Rolling in Roses website.







An incurable enthusiast and independent spirit since she could remember (her childhood heroines were Pippi Longstockings and Katharine Hepburn) Daniela Degrassi found her creative outlet as a lifestyle photographer, working mainly in Northern California. Currently splitting her time between SF Bay Area and her native Italy to continue to be her autistic sister’s primary caregiver. Vegan since 2014, she found a perfect way to carry her message of compassion while celebrating her love for the wedding industry launching The Kind Bride in February 2018.



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