By Daniela Degrassi
Inspired by the selfless dedication towards safety of people’s lives, the award-winning designer Sanyukta Shrestha is taking an initiative to help key workers who are risking their lives to fight Coronavirus with two inspiring projects.
“Staying home is staying safe and saving lives, as civilians we are doing our parts diligently and with discipline, but we feel we can also provide our skills & expertise to help these brave front line workers when these gloomy days are over.” highlights Sanyukta. “NHS, emergency services and all key workers from delivery drivers to pharmacists throughout the country are even more stretched than usual due this pandemic. They are selflessly and tirelessly working to keep us safe, healthy and supported. We feel it’s time we must value our armies even more. It’s a small way to give back these brave workers and it’s our way of saying ‘thank you’ for their dedication”
Sanyukta and her team are treating these courageous and dedicated professionals to a special ‘Keyworker bridal package’, offering free appointment service, a 25% off for wedding gowns from all collections including bespoke gowns and a £200 gift voucher towards veil.
The company has now joined the National scheme which has partnered with 13,000 retailers both local and national to treat amazing armies with Blue light Card and Defence discount cards to give a special discount package that will help key workers to save a significant amount on our wedding gowns. This UK discount service has enlisted the help of retailers up and down the UK to ramp up its offers, discounts and freebies in an effort to say, ‘thank you’.
The special ‘keyworker bridal package’ will apply for all the Emergency Services, NHS and all Armed Forces, Veterans and Armed Forces community from Defence department, all key workers from delivery drivers to pharmacists; to salute their sacrifice and dedication committing to make their dream wedding come true in near future.
We are honored to be sharing this styled shoot featuring real couple Charlotte & Jack, brave NHS warriors, real heroes who graced Sanyukta Shrestha photo shoot before Covid_19 Outbreak for the 2020 Color Gown Collection. And remember Charlotte and Jack in the recent Woodland Chic Eco Friendly Editorial in Lincolnshire?
Putting fashion to the service of the greater good, the London based designer has also teamed up with seamstresses across England to make masks and PPE visors. The Shortage of PPE has hit the UK, as Visor is one of the most essential protective equipment for frontline medical staff, and crucially important for the NHS during their shifts, we had to step forward to use of our craft skills to make these most needed equipment’s available, adds the designer. Alongside PPE Visors, the team is making masks for key-workers from 3 layers of 100% breathable cotton fabrics (as per CDC guidelines), including in some the option to add an extra layer of filter protection, nose grip and detachable eye protection.
The Ethical designer’s team in Nepal is also working on the ‘Nepal Covid-19 project’, with nearly a thousand of masks already made while staying at home, following strict hygiene & social distancing rules during lockdown. The team’s effort already has brought smiles on the vulnerable community providing special masks and essential food supplies, like ‘Aamako Ghar’ which shelters homeless elderly women & orphans (since 1999 in Kathmandu).
“By protecting the most vulnerable communities, we could help to protect the frontline doctors & nurses and minimize the possible collapse of the country’s health centers and hospitals due to the sudden increase in the Curve. So, our main focus in Nepal is the most vulnerable communities first, starting from the Care centers for homeless elderly people”, added Sanyukta.
Lastly, as an optimistic and sustainable company, Sanyukta Shrestha shares a message of hope.
“We are all in this unprecedented difficult time together now, and we strongly believe in the power of kindness and positive spirit. Caring for the planet has been the DNA of our brand and we feel that once we are over Covid-19 we will be closer to each other than ever before”.
Styled Shoot Credits:
WEDDING GOWNS Sanyukta Shrestha
PHOTOGRAPHER KMGS Photography
LOCATION Seto Mahal – Designer’s Sanctuary
MAKEUP ARTIST – Tina Brocklebank
FLORIST – Lime Wood Flowers
CAKE DESIGNER – The Iced Vegan
SET DESIGN & PLANNING- Claire Plumb
MODELS – Charlotte & Jack Both are NHS frontline workers
CREATIVE DIRECTION – Sanyukta Shrestha Team
An incurable enthusiast and independent spirit since she could remember (her childhood heroines were Pippi Longstockings and Katharine Hepburn) Daniela Degrassi found her creative outlet as a lifestyle photographer, working mainly in Northern California. Currently splitting her time between SF Bay Area and her native Italy to continue to be her autistic sister’s primary caregiver. Vegan since 2014, she found a perfect way to carry her message of compassion while celebrating her love for the wedding industry launching The Kind Bride in February 2018.