By Daniela Degrassi


BoojaBooja is the feeling, the sound that flows with first bite … It’s pleasurable oneness with all that is arising … pure enjoyment. Booja-Booja ice-cream delivers all what its name promises, scoops of few simple organic and dairy/gluten/soy free flavors that will offer delicious moments to you and your wedding guests. A family tradition, this company runs its operations with respect and kindness since 1999. Today we meet River, daughter of Booja-Booja founder and the mind behind the fun pink tuk-tuk the company delights weddings, events, festivals, fetes and general shindigs with.

River, from father to daughter, what does Booja Booja mean to you?

My dad who I am so immensely inspired by started Booja-Booja in our kitchen 20 years ago. It is still a pioneering company, and while growing in success has not compromised it’s ethics. I wanted to create a business that combined my love of Booja-Booja and everything it stands for and… fun! So naturally I decided to convert a tuk tuk into a gorgeous pink ice cream tuk tuk. I now get to travel around the country attending weddings, festivals and parties delighting guests with Booja-Booja ice cream. There are smiles all round when ice cream is involved, especially when its Booja-Booja! This will be our third summer and looking forward to many more to come.

How do you source and choose your ingredients?

Booja-Booja HQ over the last twenty years have naturally spent a lot of time sourcing the finest organic ingredients and developing long standing relationships with their suppliers. This is one of the reasons why our ice cream is so delicious.

Booja-Booja ice creams are free from dairy gluten and soya. Meaning that not only do they rival their counterparts on taste but on nutritional and free-from credentials too! Rather than a long list of stabilizers, emulsifiers, flavors and other chemicals, all six flavors are made with the finest, ingredients and without preservatives or other additive. The ice cream is made from the finest organic cashews and agave or coconut syrup provides gentle sweetness across the six flavors – you won’t find any refined sugars or sugar-rush highs in Booja-Booja ice creams. Plus they have the added bonus of having at least 70% less saturated fat than leading dairy and vegan ice creams. So simple. So dreamily delicious.

Indeed! What are the areas you serve? How can brides connect with you?

We are based in Bristol and more than happy to travel to wherever you are in the UK. Email us for a quote today and follow us @boojaevents.

Tell us about your tuk-tuk.  How many servings and flavors can you accommodate per event?

Wedding guests can enjoy our multi award winning, sumptuously creamy Booja-Booja ice cream. There are six dreamy flavors in total to indulge in:

Raspberry Ripple- Lushly smiling dairy free ice cream with trumpets of rippling raspberry sauce.
Caramel Pecan Praline Caramel vanilla dairy free ice cream schmoozles with salted caramel pecan praline sauce.
Chocolate Salted Caramel Chocolate caramel dairy free ice cream with chwoozles of salted caramel chocolate sauce.
Hazelnut Chocolate Truffle Hazelnut chocolate dairy free ice cream with swoons of chocolate hazelnut truffle swirls.
Hunky Punky Chocolate Smooth and deeply truffley dairy free chocolate ice cream.
Keep Smiling Vanilla M’gorilla Smooth and fragrantly innocent dairy free vanilla ice cream made with cashew nuts

Served in either crispy waffle cones, tubs or even gluten free cones so no one is left out of the party! Scooped to perfection by yours truly, you can trust that you and your guests will receive the highest level of service from our initial chat through to your big day.

We can accommodate for as many guests as you need, usually 100 plus guests.

What other products do you offer along with your award winning ice-cream?

We also offer gold platters filled with our luxurious chocolate truffles for your guests to graze on too, Almond Salted Caramel being one of my favorites.

What are you looking forward to the most in 2019?

Lots of wonderful weddings, festivals and parties to attend so keep an eye out on our social channels to keep up to date the tuk tuks whereabouts.

But rest assured, you don’t need to get married or plan a party to enjoy Booja Booja goodies! Head over to their website to find out what stores and locations are stocking their ice-cream and truffles… just in time for Valentine’s Day!!!




An incurable enthusiast and independent spirit since she could remember (her childhood heroines were Pippi Longstockings and Katharine Hepburn) Daniela Degrassi found her creative outlet as a lifestyle photographer, working mainly in Northern California. Currently splitting her time between SF Bay Area and her native Italy to continue to be her autistic sister’s primary caregiver. Vegan since 2014, she found a perfect way to carry her message of compassion while celebrating her love for the wedding industry launching The Kind Bride in February 2018.


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